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January 26, 2006

Bud Light Signs on with Rock Paper Scissors Championships

The USA Rock Paper Scissors League has announced that Bud Light will promote the USARPS League. According to MSNBC:
With better pacing than tic-tac-toe, but with less chance for serious injury than thumb-wrestling, Bud Light obviously saw the enormous potential of the USARPS, helping to fund a tournament beginning this month in bars across the country. In April, 250 finalists will be flown to Las Vegas to compete for the $50,000 grand prize at The House of Blues in the Mandalay Bay Hotel.

According to BrandWeek Magazine, A&E Network will become the official network for the telecast, and it will will "devote a one-hour special to cover the finals." Personally, I prefer Bud Light's other idea. Per BrandWeek:
In October, A-B pulled its previous bar promotion, Bud Pong, where players tried to bounce a ping-pong ball into opposing players cup. Game kits sent to distributors in 18 markets starting in July instructed that the game be played with cups of water which the player had to drink when the ball landed in their cup. However, the brewer ended the promotion after a front page New York Times story noted that college students were playing Bud Pong at bars and in their dorm rooms with cups of beer.

I thought that game was called Chandeliers and played with quarters, but what do I know?


Actual front page graphic from the site.

1 comments:

Anonymous said...

The way I learned it: If you use ping-pong paddles then it is "beer pong". If you just toss the balls into the beer then it is "beirut".

One of my buddies actually created a beer pong/beirut table, with big red G in the middle which we use at all of our parties.

 
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