Tradition Never Graduates: Nike's Champ Bailey Videos

This is ultra cool. Nike put together videos and/or TV ads highlighting the high school careers of guys like Mike Vick, Brian Urlacher, Ladainian Tomlinson and Champ Bailey. The campaign is called Nike Gridiron.

Apparently, they never released and/or developed a TV ad for Champ. I'm not sure if that's b/c he had a tough season or what. But the videos on the site are slick as hell.

The Nike team went to Folkston, GA and interviewed coaches and former teammates from Charlton County High School as well as Champ. There are 4 separate videos with Champ that include highlights of his ridiculous High School career spliced against his own theme song and the interviews.

The videos are called:
Football Phenom
Expect to Win
Good to Great
Fridays in Folkston

During the videos they show a sign in the High School that says "Tradition Never Graduates." Great line.

There is no direct link to the videos that I could find. Instead go to the main Nike Gridiron site. Then click on "Features" at the top, and then click on "Icons". You'll see Champ's picture. Click on it, and you'll see links to his 4 movies.

There are also some wallpaper shots in the "Extras" area.

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