March 24, 2006
AllState Insurance has signed on as the new title sponsor for the Sugar Bowl. I pointed out an article last week showing that the Sugar Bowl was having serious problems. However, this sponsorship goes a long, long way towards stabilizing the bowl for the future.
It's an interesting move given the backlash towards property/causalty insurance firms post-Katrina. For more on the backlash, try the "Third Battle of New Orleans" blog.
Posted by Paul Westerdawg at Friday, March 24, 2006