....as I could surely use one. The Jacksonville Times-Union has a great look at the financials behind the World's Largest Outdoor Cocktail Party. As Blutarsky said, the Jacksonville folks did a great job of presenting the numbers in a compelling way. I still think there's no legitimate reason to move the game.
The team won't beat the Gators by running from them. They'll have to beat them running towards them.
As I said the other day, you think it's tough losing to the Gators in Jax? Try dropping one to them in Athens or Atlanta. Then you'll see what miserable really is.