That's right. While Blutarsky is thinking it is money, I'd be more likely to guess it is Aaron himself who is against it. While our AD is tight, he also understands the value of excellent publicity for your highest and most visible property.
The cost of an actual Heisman Campaign are nearly almost all paid for: staff time and band width for a website, and press releases. The cost of some of the minor marketing stuff you'd have to do is a drop in the bucket compared to having your starting QBs name and your logo plastered on ESPN for three to five months. That is a cost-benefit analysis McGarity can do pretty easily and quickly.
That doesn't mean we, as fans, can't help. Time for a viral marketing campaign. If we can get Freddie Freeman in the All-Star game, we can get Aaron Murray some pub for Heisman.
Let's make it happen.