I think you're going to continue to see ESPN becoming more and more sympathetic to players receiving some sort of compensation. But why? Is it for the love and affection of the players? I don't think so.
As Blutarsky has been warning for several years, we are on an explosive trajectory towards the end of amatuerism in college football. He has written more extensively about the Ed O'Bannon case than anyone, and it's for good reason. It's the single most important legal proceeding of the past 30 years regarding the future of the NCAA. In my opinion, it's the biggest legal action against the NCAA since UGA and Oklahoma sued the NCAA to take over TV rights for college football away from the NCAA.
Yet, the NCAA has treated the case with such raw arrogance and stupidity. As someone who has played THOUSANDS of hours of the NCAA Football game series in my life, I could've told them from the jump that the use of those player likenesses was going to kill them in court. They should have settled years ago, and they could have weathered this storm.
The NCAA is positioning themselves to be Blockbuster Video or Turtle Records in responding to NetFlix, iTunes and RedBox. One day your business model is great and the next you're obsolete.
But I digress. You can't be a little pregnant, and you can't be a little bit amateur. When the NCAA and EA Sports loses their case against O'Bannon, there will be some form of player compensation for the use of likeness allowed on a go forward basis. That's it. Game over for amatuerism.
It won't be guys like Cam Newton getting paid that topple the game. It's going to be things like O'Bannon and Johnny Football's autograph sessions that topple the game.
Stipends, player sponsorships or compensation from the individual likeness will all lead to a sudden and aburpt end to Div I / FCS as we know it. We're on borrowed time for the NCAA to fall apart under Emmert's leadership anyway. They simply need a trigger event to create some sort of elite tier of football powers operating under their own rules separating from the pack. I believe the O'Bannon case can be that trigger. The small schools simply can't pay or merchandise their players. They are already operating in the red. Even if the money comes from endorsements, autographs, video games, etc and not from the schools directly, it doesn't matter. The small schools can't keep up.
Stipends, player sponsorships or compensation from the individual likeness will all lead to a sudden and aburpt end to Div I / FCS as we know it. We're on borrowed time for the NCAA to fall apart under Emmert's leadership anyway. They simply need a trigger event to create some sort of elite tier of football powers operating under their own rules separating from the pack. I believe the O'Bannon case can be that trigger. The small schools simply can't pay or merchandise their players. They are already operating in the red. Even if the money comes from endorsements, autographs, video games, etc and not from the schools directly, it doesn't matter. The small schools can't keep up.
And ESPN will be the winner. In a redrawn college football world, where the Haves and Have Nots play each other less frequently....who is the winner? TV.
TV could still show some hot MWC or MAC action on Tuesday night, but the excitng opportunity for ESPN happens when Bama, Florida and UGA don't play Georiga State, Georgia Southern and Samford...instead lining up against more peer schools in an NFL lite type of environment.
That sounds like fun and great TV, and it will be at first. But there's a cost to making that happen. The cost will be reflected in your cable bill, Hartman Contribution and ticket prices. It'll be reflected with player unionization, holdouts and contract disputes. That will take time, but once amatuerism falls...it falls for good.
Change is coming. The NCAA isn't prepared for it, and ESPN is. And it's going to be triggered by a harmless video game.
PWD
