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July 1, 2008

TV News: Contracts and Scheduling


Speaking of non-conference games (Image: Hipple)

Josh Kendall of the Macon Telegraph has a couple of articles of interest. The first discusses the SEC's TV contract talks and the role that TV plays in scheduling games.

You Talk a Lot for an Irrelevant Program
I think it's laughable for Bill Curry to act indignant about the role that TV plays in scheduling. (Note: I don't know that he has another emotion beyond indignation and self-righteous condescension, but that's a topic for another post) The reason I think Curry's blustering is silly is simple. The most proven, modern model for rapidly growing a football program (particularly in a more "urban" setting") is by embracing non-traditional TV start times...and winning (obviously).

Emerging programs have to gain exposure somehow and competing for eyeballs and ticket dollars on Saturday is a tough swim up stream. Louisville, South Florida, Boise State (although obviously not as metropolitan), Rutgers, etc. have all heavily leveraged Thursday, Friday and Sunday games to grow the program. Many of those games would've otherwise been ignored.

Not Always a Bad Thing
The networks were traditionally big drivers in helping arrange marquee inter-regional match-ups like great Alabama vs. Penn State series in the 70s and 80s. Today, they help create home and home series like UGA vs. Ok State or Auburn vs. Kansas State. They aren't always a force of evil. They can create better games if teams will work with them.

In hoops, I know basketball programs work the phones heavily with all the networks in hopes of helping facilitate the scheduling of non-conference games. It's simple
Coach A: "Will you play us?"
Coach B: "No."
Coach A: "Will you play us if I line up a TV partner?"
Coach B: "Well, that's different.".
Going Forward
If I'm CBS and ESPN, I would be willing to go much deeper into my pocket financially for the new SEC TV deal if the SEC would commit to more competitive non-conference scheduling. Imagine a scenario where every SEC program commits to scheduling an average of 1.3-1.5 BCS non-conference teams per year for the next XX years.

That would force schools like Arkansas, Mississippi State and LSU into stepping up and broadening the TV inventory for the betterment of the league. It's outrageous that you have schools like UGA now scheduling 2-3 non-conference BCS teams per year for the next 10+ years while Arkansas (last year) and LSU (this year) have years where they don't play *any* non-conference peer schools.

If the SEC did that deal, there's no reason that ABC couldn't use the same philosophy in renegotiating with the Big East, Big 12, Big 10, etc. All for the betterment of college football, fan interest and yes....TV ratings.

The real problem with college football isn't the lack of a playoff. The real problem is the exceptionally high inventory of non-competitive games across the board. This problem is caused by:
    1. Too many Div I-A programs
    2. BCS teams scheduling 1-2 Div I-AA teams per year
    3. Too few BCS vs. BCS match-ups
How can you truly know which teams are best if the best don't play each other?

PWD
 
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