There are few things that annoy me like phony righteous indignation. On Thursday, the NCAA met and called for a large reduction in the "embarrassingly prominent" display of beer advertisements during NCAA events.According to the IndyStar
Earlier this week, the Center for Science in the Public Interest released letters signed by 60 Division I college presidents, 240 athletic directors and 101 football and basketball coaches urging an end to alcohol advertising in college sports.After the blustering and finger wagging was finished, the NCAA presidents decided to keep receiving big ass checks from Beer Companies.
"Given the persistent problems caused by underage and excessive drinking by college students, much of it in the form of beer, profiting from beer promotion does not coincide with the best interests of higher education, sports or student welfare," said a letter from college presidents, including Butler's Bobby Fong.
Georgia president Michael Adams, chairman of the NCAA's executive committee, said the issue was discussed during the group's meeting Thursday in Indianapolis.
Here's a secret look into Adams' internal monologue before dealing with the issue:
- 1. Alcohol is bad for students. They need to drink less. I know what is best for them. I will make it so.
2. Beer advertising during NCAA sponsored events is unseemly and sends the wrong message to both fans and student-athletes. That's just not cricket my friend.
3. Today's flight to the NCAA meetings sure was comfortable.
4. Coach class airline tickets stink.
5. It's easier to avoid flying coach when your largest booster owns a $700 million liquor distribution company.
PWD
7 comments:
Yea, and Adams is the same idiot that wants us to stop referring to the World's Largest Outdoor Cocktail Party as the World's Largest Outdoor Cocktail Party.
Here's an idea, why don't these college presidents stick to what college presidents do, running a college. And let parents and broadcasters and advertisers do what parents and broadcasters and advertisers do.
I hope all the big money contributors enjoy their cold, cold beer in the sky boxes this year. I am sure according to Mr. Bowtie, alcohol is okay for some people inside Sanford Stadium. (Bitter tear of jealousy trickles down my cheek.)
There is a ton of hypocrisy in "amateur" athletics beyond whether they accept sponsorship money from the beer companies. I actually think that it is refreshing that they are savvy enough to allow the market forces dictate who pumps $$$ into the game.
The reality is this might be a moot point anyway with InBev's purchase of Budweiser. Anheuser-Busch is by far the single biggest advertiser/marketer in most sports. It is anticipated that they will scale back signifcantly on their sports sponsorships and advertising after assessing the market here. InBev’s
strategy is to strengthen its local platforms by building significant positions in the
world's major beer markets through organic growth, world-class efficiency, targeted
external growth, and by putting consumers first.
What a festering, windy, bag of ass we have as a University president in Mike Adams.
I'd love to see an organized revolt by the students about the boozing that goes on in the skyboxes, particularly if several hundred of them ganged together for a not-so-daring commando raid during, say, the Georgia Southern game.
Hey Mike, don't be such an absolute hypocrite, especially when you're being kept in the pocket of Don Leeburn and his wench...
"InBev’s strategy is to strengthen its local platforms by building significant positions in the world's major beer markets through organic growth, world-class efficiency, targeted external growth, and by putting consumers first."
Um, thank you so much for the insight InBev PR person!
I think it was Michael Adam's who had a group of about 100 people with him in New Orleans. I wonder how much of that money was spent on booze for all his buddies.
I hate the Center for Science and the Public Interest.
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