The biggest argument is that it is terrible for the schools, that they lose money. Then why is a conference offering cash to bowls to take their teams? Authorized by the presidents of the schools that bowls are supposed to be bad for. I'm looking at you Sun Belt.
Look, it is a fun exhibition for the kids. They get some swag, the teams get a few more practices under their belt. And half of the teams in bowl games end up the season with a win. As a bonus, we college football fans have more games to enjoy. Nothing wrong with that.
Evidently the Sun Belt agrees.