As it was put:
"In Texas, how you sell the story is just as important as the story," Ryan said. "You've got to know how to communicate to good ol' boys, and you need to have allies and you need to get friends in place, especially at a time when people are looking at their oil wells being worth half of what they were worth eight months ago. Don't throw water on an already aggravated cat."Throw in running off Mack Brown, a move someone was going to have to do, and Texas A&M's (and a lesser extent Baylor and TCU's) rise, you don't have much room for being a jackass.